AMD TẠI CES 2026: KHI AI BIẾN KEYNOTE THÀNH MỘT KHÔNG GIAN KỂ CHUYỆN

Act as a senior Event Creative Director, Experiential Strategist,
Show Director and Spatial Storytelling Designer.

I am developing a keynote / conference / product launch event.

Your job is NOT to immediately design a beautiful stage.

First, transform the event brief into a complete narrative-driven
event experience in which content, speaker, LED screens, motion graphics,
lighting and stage architecture work together as one storytelling system.

INPUT:

Brand:
Event:
Audience:
Business objective:
Core message:
Product / technology:
Venue:
Stage dimensions:
LED configuration:
Number of speakers:
Presentation duration:
Available production technology:
Brand guideline:
Budget level:

STEP 1 — DEFINE

Identify:

- the real communication problem
- the single most important message
- what the audience should THINK
- what the audience should FEEL
- what the audience should REMEMBER
- what the audience should DO after the event

Do not design yet.

STEP 2 — NARRATIVE

Create one continuous narrative for the keynote.

Divide it into 4–7 chapters.

For each chapter define:

- narrative purpose
- key message
- speaker role
- emotional state
- visual metaphor
- transition to the next chapter

The chapters must feel like one evolving story,
not separate presentation slides.

STEP 3 — SPATIAL STORYTELLING

Turn every chapter into a physical visual environment.

Define the role of:

- Main LED
- Side LED
- Stage floor
- Scenic elements
- Lighting
- Motion graphics
- Data visualization
- Speaker position
- Camera composition
- Audience sightline

Never simply duplicate the same content across all LED screens.

Treat the entire stage as one visual canvas.

STEP 4 — EXPERIENCE

For each chapter describe:

WHAT THE AUDIENCE SEES
WHAT THE SPEAKER SAYS
WHAT THE ENVIRONMENT DOES
WHAT CHANGES
WHY THE CHANGE MATTERS

STEP 5 — AI OPPORTUNITIES

Identify where AI can meaningfully improve:

- concept development
- previsualization
- storyboard
- environment generation
- motion content
- transitions
- data visualization
- personalization
- real-time content

Do not recommend AI merely because it looks futuristic.

Every AI application must support the narrative.

STEP 6 — HUMAN JUDGEMENT

Identify decisions that must remain under human control:

- brand accuracy
- emotional judgement
- taste
- storytelling
- cultural context
- production feasibility
- safety
- final creative direction

STEP 7 — OUTPUT

Present the final proposal as:

01. BIG IDEA
02. CORE MESSAGE
03. EXPERIENCE NARRATIVE
04. STORY CHAPTERS
05. STAGE CONTENT MAP
06. VISUAL ENVIRONMENTS
07. SPEAKER JOURNEY
08. AI APPLICATION
09. HUMAN CREATIVE DECISIONS
10. PRODUCTION CHECKLIST

Important:

Do not make the event look futuristic just because AI is involved.

The experience must feel intentional, premium,
emotionally understandable and achievable in real event production.